NO PURCHASE NECESSARY. VALID ONLY IN ALABAMA, GEORGIA, NORTH CAROLINA, SOUTH CAROLINA, TENNESSEE AND VIRGINIA.

1. HOW TO ENTER: Beginning 8/31/08 through 9/22/08, purchase any five (5) Kellogg's®, Keebler®, Sunshine® and/or Eggo® products (4 oz. or larger – any combination/any flavor) with your Ingles Advantage™* Card at a participating Ingles store located in Alabama, Georgia, North Carolina, South Carolina, Tennessee or Virginia during the same transaction and you will automatically receive one (1) entry into the sweepstakes. Alternatively, you may enter the sweepstakes without a purchase by hand writing on a 3"x 5" piece of paper your name, address, age, daytime/evening phone numbers and mail in an envelope with sufficient postage affixed to: Kellogg's™/Ingles Home Theater Sweepstakes, Attn: Entry, P.O. Box 185950, Battle Creek, MI 49018-5950. All purchase entries must be completed by 5:00 PM (ET) on 9/22/08. Mail-in entries must be postmarked by 9/22/08 and received by 9/29/08. Limit one purchase entry per transaction and one mail-in entry per outer stamped envelope. Kellogg North America Company ("Sponsor") not responsible for lost, late, misdirected, illegible, incomplete, delayed, damaged, postage due or mutilated mail. No mechanically reproduced, altered, forged, or facsimile entries will be accepted. All entries or participation materials become the property of Sponsor and will not be returned. Sponsor not responsible for any change to mailing address and/or telephone number of entrants. In the event of a dispute regarding the identity of the person submitting an electronic Ingles Advantage™ Card entry, the entry will be deemed submitted by the person in whose name the account is registered, provided that person meets all eligibility criteria set forth in these Official Rules.

2. ELIGIBILITY: Open to legal residents of the States of Alabama, Georgia, North Carolina, South Carolina, Tennessee and Virginia who are 18 years of age or older. Employees of Kellogg North America Company, Ingles Markets, Inc., their respective parent companies, retailers, subsidiaries, affiliates, advertising, promotion and other agencies and their families and/or those living in the same household of each are not eligible. Void outside of AL, GA, NC, SC TN, VA and where prohibited.

3. RANDOM DRAWING: Winner will be selected in a random drawing on or about 10/6/08 from among all eligible entries received from all methods combined by Sponsor or its designee, the judges in this Sweepstakes, whose decisions are final and binding. Winner will be notified by phone and/or mail at Sponsor's discretion.

4. PRIZE/APPROXIMATE RETAIL VALUE (ARV)/ODDS: One (1) Grand Prize - A Home Theater System consisting of a 40" LCD TV, a 1000W 5.1 channel system with 5-disc upconvert DVD player (2 front speakers, 1 center speaker, 2 rear speakers and 1 passive subwoofer) - system plays DVD, DVD-RW, DVD-R, DVD-RAM, CD, CD-RW, VCD, SVCD, WMA, MP3, and JPEG formats. Prize also includes a Universal Tilt Wall Mounting Kit (delivery and installation included) (ARV $3,285). Odds of winning depend on total number of eligible entries received from all methods combined. Unclaimed prize will not be awarded. All applicable federal, state, and local taxes on prize are the sole responsibility of the prize winner. Winner will receive a 1099 tax form for the approximate retail value of the prize.

5. GENERAL: Potential Grand Prize winner will be required to sign and return a notarized Affidavit of Eligibility/Liability Release and, where permitted by law, Publicity Release within fourteen (14) days after first notification attempt. If prize notification or prize is returned as non-deliverable, prize may be forfeited and an alternate winner may be selected. No correspondence will be acknowledged. No cash equivalents, substitutions or transfer of prize permitted except that Sponsor reserves the right to substitute a prize of equal or greater value in the event that an offered prize is unavailable. Subject to all federal, state and local laws/regulations. Neither Sponsor, Ingles Markets, Inc., their respective subsidiaries, affiliates, advertising, promotion agencies nor their officers, directors, employees or assigns will have any liability whatsoever for any injuries, losses or damages of any kind caused by any prize or resulting from acceptance, possession, use and/or misuse of any prize or participation in the sweepstakes or any prize-related activities. Acceptance of a prize shall be construed as and signify the winner's agreement and consent that Sponsor may use the winner's name, voice, likeness and/or prize information, without limitation, for promotional purposes without further consideration, review, approval or payment, where allowed by law. Winner acknowledges that neither Sponsor nor its agents have made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to any prize, including, but not limited to, its quality, mechanical condition or fitness for a particular purpose. Any and all warranties and/or guarantees on a prize, if any, are subject to the manufacturers' terms therefore and winners agree to look solely to such manufacturers for any such warranty and/or guarantee. By participating in this promotion, entrants agree to be bound by the Official Rules and the decisions of the judges, which are final and binding in all respects. Sponsor is not responsible for incorrect Ingles Advantage™ Card data, along with any and all electronic, network, computer or other technical malfunctions that may occur upon collection, processing and transmission of data nor for any typographical or other error in the printing of the offer or in administration of the sweepstakes. Sponsor reserves the right, at its sole discretion, to cancel, suspend, or modify the Ingles Advantage™ Card entry method of the sweepstakes if it becomes technically corrupted and select the winners by random drawing from among all eligible entries received up to the point of the Sponsor's action. Sponsor is not responsible for any typographical or other error in printing, offering or announcement of prizes.

6. For name of winner, send a self-addressed, stamped envelope by 12/31/08 to: Kellogg's™/Ingles Home Theater Sweepstakes, Attn: Winner's List, P.O. Box 185950, Battle Creek, MI 49018-5950. Winner's list to be available after 10/31/08.

7. SPONSOR: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

®, ™, © 2008 Kellogg NA Co. *™, © 2008 Ingles Markets, Inc.